Paver Source
Paver Source is a company that specializes in pavers used in beautifying gardens, side walks and driveways.

Identity Design

ASJ Interactive was asked to design a logo that reflected that which the company produced. Since most consumers are unaware of what a "paver" is and its uses to create sidewalks, driveways and patios, they wanted something that made it simple to understand.

Using the design pattern of the small paver blocks and a basic type-face, a simple logo was created. Earth-tones were also incorporated in order to keep with the outdoors theme of the product.